Kentucky Community and Technical College System
Style Guide

Stationery, Envelopes, Mailing Labels and Business Cards

Among the most widely-circulated and frequently-traded forms of media KCTCS produces, its stationery and business cards must adhere to consistent standards in order to broaden and strengthen brand identity.

 

The KCTCS graphic designer has set standards for stationery and business cards, and has developed templates that are accessible online and can be downloaded. These templates offer all the required elements, such as logo, bar and arch, along with typeface specs and placement guidelines for names, addresses, phone numbers, and other contact information.

 

Following are other basic stationery style guidelines:

  1. White paper stock must be used in all stationery applications, ideally a paper stock with 25 percent cotton content.
  2. PMS 541 and PMS 131 are the official colors for KCTCS stationery and may not be substituted. If it necessary to print a one-color version, choose PMS 541 blue, or black. Templates are available for 2-color, 1-color, and no-bleed versions of all applications (stationery, business cards, and envelopes).
  3. The official font for all correspondence on KCTCS stationery is Mrs. Eaves.
  4. Phone and fax numbers are to be printed with area codes in parentheses, and a hypen between the exchange number and the final four digits. EXAMPLE: (859) 256-3100
  5. KCTCS colleges may choose from two letterhead formats: (Rocky and Philip provide hyperlink to templates)

Templates for all accepted stationery, business card, envelope, and mailing label formats are available by contacting the KCTCS System Office Department of Marketing & Communications.

 

The following samples are in JPG format (and open in a new window). These samples should NOT be used or modified for use in any way.

 

Letterhead

College letterhead, full bleed (115.33 KB JPG file)
KCTCS letterhead, full bleed (103.36 KB JPG file)
Envelopes and Mailing Labels
KCTCS #10 Envelope (62.92 KB JPG file)
College #10 Envelope (2 color) (65.01 KB JPG file)
Business Cards
College business card, full bleed (70.27 KB JPG file)
KCTCS business card, full bleed (69.99 KB JPG file)

Page last updated Thu Sep 6, 2007 12:33 PM by Philip Brashear