The KCTCS Tagline

"Higher Education Begins Here" serves as the new tagline for KCTCS, its colleges and campuses. This branding campaign unifies the 16 KCTCS colleges on 65 statewide campuses while still allowing each college to maintain individuality.

This tagline should always be present in all ads, Powerpoint presentations, websites, and other advertising collateral such as brochures, publications, stationery, business cards, etc.

Tagline fonts: Use only Trajan Regular and Bold fonts for the tagline. The fonts should not be altered or distorted either vertically or horizontally. The tagline font can be altered in only one instance -- when it is used within the body copy of an ad or collateral piece. Bold is only to be used in reverse instances smaller than 12 pt. Also, Trajan Regular and Bold are available only as uppercase letters – there are no lowercase characters.

If Trajan is not available in your font list, substitute Garamond for the KCTCS tagline and text within the KCTCS arch.